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BBA

BBA Course Overview

BBA full form is Bachelor of Business Administration. It is a 3-year undergraduate degree course designed to impart knowledge about the management of a business and teach the intricate aspects of running a company or an organization. BBA subjects primarily focus on providing students with a strong foundation in business and management principles.

BBA course is one of the most popular and sought-after bachelor’s degree programs for students who have passed class 12th. Unlike many other bachelor's degrees, BBA can be pursued by students from all fields, i.e. Science, Commerce, and Arts. It combines business-related & generic courses with popular BBA specializations including Marketing, Finance, HR Management, Supply Chain Management, and Information Technology, among others. There are a number of BBA colleges in India that offer different types of BBA courses in full-time, part-time, online, and distance learning modes. Some of the top colleges for pursuing a BBA course include Christ University, Shaheed Sukhdev College of Business Studies, and Narsee Monjee College of Commerce and Economics.

Why Choose a BBA?

Pursuing a BBA course after class 12th is a great way to kickstart your academic career. This is one of the most popular professional degrees wherein BBS subjects will teach you the fundamentals of management and business. You can start your career right after getting this degree, or use it as a stepping stone to an MBA degree. Listed below are the top reasons to pursue a BBA degree:

Professional Degree

BBA is a completely professional degree that is designed for students who are serious about getting into careers in business and management. Students become eligible for getting placed in good companies right after getting their BBA degrees. BBA holders have the highest employment rate as compared to other bachelor’s degrees.

High Salary Packages

A high salary, coupled with excellent benefits, is one of the main goals of most professionals which is made possible by the BBA degree. This degree makes one eligible for the best managerial and administrative professions where the salary and benefits are the best. BBA helps to get promotions much quicker, and when one switches companies, he can get a sizable increase in pay as well.

Personality Development

BBA subjects are not just about getting a degree for the job you want, rather it is a combination of theory, practical knowledge application, and personality development. Students become equipped with different skills that will make them wholesome professionals and set them up for success.

List of Popular BBA Specializations

A BBA degree offers a wide knowledge to students regarding all the intricacies of business operations. It prepares you well for various aspects of Business Management like Marketing, Accounts, Branding, Logistics, Human Resources, and more. Listed below are various courses/specializations students can opt for as per their interests.

BBA Finance

BBA Finance is a three-year undergraduate program specializing in Financial Management. The curriculum is divided into six semesters. Making predictions in Insurance and Investment is the key area of the program. The course aims to develop financial understanding among students and equip them with the necessary skills to tackle financial problems.

BBA Marketing

BBA Marketing delves deep into the study of market research and analysis, product designs, pricing, distribution, and other similar marketing concepts. Students gain insight into concepts of promotions, advertising, and sales. The course structure revolves around topics like Social Media Marketing, Business Economics, Promotional Mobile Marketing, Types of Advertising, Email Marketing, Marketing and Research related to Business, International Marketing, Accounts, etc.

BBA Human Resource Management

BBA Human Resource Management is an undergraduate course that combines the study of management techniques in a general BBA program, with specialized expertise in Human Resources or Personnel Management. The full degree course consists of six semesters among which the first four semesters are common to all the BBA programs and the last two focus on the specialized subjects and topics related to the working of the Human Resources Department in an organization.

BBA Banking and Insurance

BBA Banking and Insurance is a 3-year undergraduate program that deals with core subjects like Financial Accounting, Business Economics, and Business Law, along with some specialized courses like Business Taxation and the Indian Banking System, in the area of banking and finance. Job opportunities are available in Investment Banking, Treasury and Forex Banking, and other areas of insurance.

BBA Information Technology

BBA in Information Technology (BBA IT) is an undergraduate-level degree course that offers a combined study of the principles of Management as well as Information Technology. Students who have completed Class 12th or awaiting the results of the board examinations can apply for this course. A full-time BBA IT is a 3-year course, usually divided into a total of 6 semesters.

BBA Logistics and Supply Chain Management

BBA Logistics & Supply Chain Management is a three-year undergraduate program that provides students with fundamental knowledge of logistics and supply chain business operations. The course is about management education focussing on the shipping sector; general management as well as freight/ supply-related business administration; shipping-related concepts such as Buying, Inventory Control, Supplier Development, Customer Services, and Logistics and Distribution.

BBA in Media Management

BBA in Media Management getting popular these days since it prepares students to work in Media and Event Management industry. By pursuing this course, one can acquire the necessary knowledge and skills to create useful and economically viable concepts in businesses, interpret their application competently, and analyze their performance. Apart from getting well-versed in the concept of Media and Event Management, students can learn the basics of Accounting, Marketing, Economics, and Management.

BBA Hospitality and Hotel Management

BBA Hospitality and Hotel Management is a 3-year undergraduate course designed for individuals who want to lead in Hotel and Hospitality industry as managers and entrepreneurs. Hotel Management involves the management of anything that is related to the hotel industry while Hospitality Management deals with people management in various sectors, such as hotels, restaurants, nightclubs, casinos, etc.

BBA Eligibility Criteria

Students right after Class 12th can apply for a BBA course. Some colleges offer BBA admission on the basis of entrance exams and merit-based while some offer direct admission based on scores in 10+2. The eligibility criteria for BBA may vary as per the college, so students must check the requirements of the colleges they are applying to. Below we have mentioned the general requirements to pursue a BBA course:

Education Qualification :Passed Class 12th examination from any stream (Science, Arts, or Commerce) from a recognized board.

Minimum Marks :Scored a minimum aggregate of 50% marks in Class 12th. Some top colleges have set the minimum qualifying marks to 60%.

Age Limit :17 to 22 years for the general category. 17 to 24 years for reserved categories.

BBA Career Options and Job Prospects

BBA imparts knowledge of the fundamentals of business and management and prepares students for various managerial positions in organizations. One can get lucrative career options and even job prospects outside India. The most common job profiles for BBA graduates are:

Finance Manager

Finance Managers oversee the financial operations of an organization. They advise on investment plans, monitor the company's finances, and produce financial reports. They work closely with management to develop and implement strategies and plans to achieve the company's long-term objectives.

Human Resource Manager

HR managers maintain and develop effective internal procedures, handle employee-related issues, support recruiting and retention efforts, and keep performance at peak levels. Most importantly, these interpersonal experts are naturally good at identifying problems, finding solutions, and nurturing job satisfaction.

Research and Development Manager

Research and Development Managers plan, organize, direct, control, and coordinate research and development activities within organizations. You usually need a university qualification in a related field and relevant industry experience to work as a Research and Development Manager.

Marketing Manager

A marketing manager's job is to promote a business, product, or service. They make sure that the company is communicating the right messaging to attract prospective customers and retain existing ones. The role is typically filled by a mid-career marketing generalist.

Marketing Executive

The role of a Marketing Executive is to carry out the marketing campaign and other daily tasks according to the market plan to advance and boost local and/or global trade. You will be responsible for creating awareness of the brand you're marketing, communicating with target audiences, and building customer relationships.

Event Manager

The role of an Event Manager is to develop and coordinate various kinds of public and private events based on the requirements of the clients. The job of an Event Manager is quite challenging yet exciting since they need to invest back-breaking hours, think out of the box, and meet the needs of the client.

Account Manager

The Account Manager is responsible for maintaining the company's account-related data. BBA graduates who pursue an MBA in Accounting help in the expansion of business through existing clients.

Study BBA Abroad

Studying BBA abroad gives students various opportunities to work with top global companies. In industrialized nations, management is one of the most reputed professions and there is a high demand for qualified managers with degrees like BBA and MBA. Pursuing a BBA course from Foreign universities will give you the necessary knowledge and skills required to work in the industry. Here are some more reasons to study BBA abroad: