ABOUT

BBM

BBM Course Overview

BBM full form is Bachelor of Business Management. It is a three-year undergraduate course related to the field of management and commerce. It is one of the most recommended undergraduate courses in management that is pursued after Class 12th. BBM course focuses on the study of subjects related to the management of businesses and organizations and also on the development of entrepreneurial skills of a candidate. Top BBM colleges in India include IIM Indore, IIM Rohtak, NMIMS Mumbai, IIM Ranchi, TAPMI Bengaluru, and many more.

BBM course helps candidates learn about entrepreneurship, financial risk analysis, trading, and commerce. Students can apply for admission to colleges/universities directly or online. The admission process for BBM course is strictly based on 10+2 results. Entrance exams such as SET, IPU CET, NPAT, CUET UG and others may also be used for BBM admission. The average BBM course fee ranges between INR 50,000 and INR 1,00,000 per year.

Why Study BBM Course?

Pursuing a BBM course is extremely beneficial for the following reasons:

1.A BBM degree increases one’s employability. Many employers look for skills such as how to manage employees, how to effectively communicate and how to create a strong teamwork mentality within one’s team when hiring someone for a management position.

2.Candidates get the opportunity to network with a variety of people with similar interests. Students can meet recruiters, professors and other students who have similar work values and enthusiasm for the business. This offers the potential to find a mentor and discuss work opportunities after graduation.

3.A BBM course helps students think about marketing strategies that are innovative and help businesses to grow rapidly.

List of Popular BBM Courses/Specializations

The most popular BBM specializations have been mentioned below:

BBM in Marketing Management: It deals with the study of market research and analysis, product designs, pricing, promotion, selling and distribution, and other similar marketing concepts. This course usually covers main subjects such as Business Finance, Business Communication, Human Resource Management, International Business, Marketing Management, and Services Management.

BBM in International Business: It addresses all companies' needs by incorporating the pillars of finance, marketing management, supply chains, human resources management, and operations. The course encompasses subjects such as Indian Business Environment, Communication Skills & Personality, Micro and Macro Economic Analysis, Business Accounting, etc.

BBM in Enterpreneurship: It provides in-depth understanding about enterprise creation, enterprise growth and management, encouraging participants' thinking, ambitions and applied learning experiences. The average annual salary stands at INR 5.8 LPA.

BBM in Strategic Management: It deals with the ongoing planning, monitoring, analysis and assessment of all necessities an organization needs to meet its goals and objectives, and overall direction by developing plans and policies designed to achieve objectives and then allocating resources to implement the plans.

BBM in Human Resource Management: It is designed to provide eligibility, suitability, and competent HR professionals with sufficient knowledge of business to all industrial sectors. This course includes subjects like Strategic Management, Managerial Economics, Employee Legislation, Performance Management, etc. The average annual salary ranges from INR 2-15 LPA.

BBM Finance: It is a three-year undergraduate program specializing in financial management. The curriculum is divided into six semesters. Making predictions in Insurance and Investment is the key area of the program. The program aims to develop financial understanding among students and equip them with the necessary skills to tackle financial problems.

BBM Eligibility Criteria

The eligibility criteria for the BBM course are as follows:

Education Qualification: Passing Class 12th examination from any stream (Science, Arts, or Commerce) from a recognised board.

Minimum Marks: Candidates must have at least scored a minimum aggregate of 50% marks in 12th. However, some elite institutions set the minimum qualifying marks to 60%.

Age Limit:

1.Candidates must be aged between 17 to 22 years for the general category. For reserved categories, the age limit ranges from 17 to 24 years.

2.The applicants to the PGDM program are selected based on their past academic performance in 10th and 12th; IPU CET, NPAT, SET, AIMA UGAT score; written test; essay writing; group discussion; extempore, and personal interview.

3.Appropriate weightage is given to the work experience of the applicants.

BBM Entrance Exams

Cut-off scores for entrance exams such as SET, IPU CET, NPAT, CUET, AIMA UGAT, etc, govern the admission process for BBM courses.

NMIMS NPAT: The full form of NPAT is the National Test for Programs After 12th. The exam is conducted at the university level. SVKM’s Narsee Monjee Institute of Management Studies (NMIMS) is the conducting body for the NPAT exam. NPAT is conducted to get admission in various UG and integrated PG courses in Mumbai by constituent schools in Shirpur and Bengaluru Campuses.

SET: The full form is Symbiosis Entrance Test. Symbiosis International (Deemed University) is the conducting body for the exam. The SET exam is a gateway for admissions to undergraduate courses such as Management, Law, Engineering, Economics, Mass Communication, Computer Studies, and Liberal Arts. The weightage for the written exam is 50% and for GD/PI/WAT is 50%.

IPU CET: The exam name is Indraprastha University Common Entrance Test. It is a university-level exam held for admission to UG & PG programs in the field of Engineering, Medical, Dental, Law, and Management. An individual must have a graduation degree with a minimum 55% aggregate to become eligible for the exam.

CUET: The Common University Entrance Test, earlier known as the Central Universities Common Entrance Test is an all-India test being organized by the National Testing Agency for admission to various Undergraduate, Integrated, Postgraduate, Diploma, Certification courses, and Research Programmes in 45 Central Universities of India. The candidates must have cleared Class 10+2 or equivalent or 10+3 diploma approved by the State Board of Technical Education to become eligible for the exam.

AIMA UGAT: Under Graduate Aptitude Test (UGAT) is a standardized test being administered by AIMA annually to screen the candidates for various undergraduate programs such as Integrated MBA (IMBA), BBM, BBA, BCA, BHM, B.Com, etc. To take the AIMA UGAT examination, one must have 10+2 in any subject from a recognized board. Through this examination, students are judged on the basis of their knowledge of the English language, logical reasoning, analytical skills, and general knowledge.

Study Bachelor of Business Management (BBM) Abroad

An international BBM degree is a sought-after degree by many individuals for the following reasons:

1.The average annual compensation for individuals graduating from distinguished foreign institutions is significantly higher than those graduating from Indian universities.

2.Individuals graduating from reputed foreign universities become eligible for being recruited at senior management positions in universally acclaimed companies. Students completing BBM abroad become eligible for job profiles like Food Service Managers, Construction Managers, Human Resource Managers, Administrative Service Managers, etc.

3.An individual pursuing BBM abroad can avail of ample networking opportunities.

4.Students get an opportunity to learn from industry experts abroad. Their teaching team and guest lecturers have a wealth of knowledge to keep the students engaged and learning.

Required Skill Set for Bachelor of Business Management (BBM)

Management aspirants pursuing a BBM course must be equipped with a range of skills in order to succeed as managers. Some of the most essential skills a BBM student must possess are mentioned below:

Excellent Communication and Networking Skills

Written and verbal communication skills, as well as a strong command of grammar, are essential for managers because they must interact with everyone they work with through various channels, including meetings, making phone calls, sending a ton of emails, and more. Thus, being effective and accurate in terms of communication is vital for a manager.

Leadership Skills

One of the most important traits for a manager to possess is strong leadership abilities. People with strong leadership abilities inspire teams to reach their full potential, make wise and timely decisions, and plan effectively to support the success of their organizations.

TeamWork & Team Management

Every organization requires people to work as a team, so a management aspirant must excel in teamwork skills to succeed as a manager. It is common knowledge that group problem-solving produces quick and effective results.

Analytical Thinking & Problem-Solving Skills

To succeed as a leader, aspirants need to have the ability to assess a situation and render wise decisions. By putting them in situations where they must use their critical thinking and problem-solving skills, a BBM course will assist students in developing these abilities.

Course Curriculum for Bachelor of Business Management (BBM)

The curriculum of the BBM program has a variety of business-related subjects. The BBM curriculum includes Business Ethics, Operations Research, Supply Chain Management, Strategic Management, Finance Market, Organisational Behaviour, Elements of HRM, Business Statistics, Macroeconomics, IT, and many others. These topics provide a foundation for students that will be useful during internships and capacity building and offer first-rate communication training, both verbally and nonverbally. Cost Accounting also forms an integral part of the syllabus. The primary goal of this particular topic is to provide a grasp of fundamental cost understanding and cost elements.

Bachelor of Business Management (BBM) Scope in India

BBM graduates are recruited into professional services such as chartered accountancy, business consultancy, law and tax and finance (banking, city markets, insurance). Candidates can also opt for Human Resources and Recruitment Jobs. Some of the areas that recruit BBM graduates are as follows:

BBM Top Recruiters

Top Recruiters for BBM graduates can be segregated into: Public Sector and Private Sector.

Public Sector Top Recruiters for BBM Graduates

Candidates must qualify for any of the entrance exams like DU JAT, NPAT, SET, and IPU CET. After that, an interview round will be conducted by these government departments:

Private Sector Top Recruiters for BBM Graduates